While reading an interview between Tech Crunch and the CEO of LinkedIn, I noticed a name that I hadn’t seen before; Yammer. Being the curious person that I am, I went to the Google Machine to find out about them.
Yammer is a social media site geared towards enterprise collaboration and communication; the “grown-ups” version of Facebook. Considering the number of remote employees my company has, I think it’s something we could probably benefit from.
I haven’t used Yammer, so I can’t speak for the quality of its services. I can, however, speak for the quality of its marketing videos. Once I saw one, I wanted to see (and know) more.
The first three videos give some example scenarios on how Yammer could be used. They’re obviously fluffy and a little real-life-aint-like-this-ish, but they do a good job of helping you understand potential benefits. The last video is for folks (like me) who ask the question “why?”
The one thing all of these videos have in common, is the production quality. From locations, to people to the scenarios; everything is believable. I especially like the way that Yammer elements were overlaid into the video, so you knew how each person was interfacing with the product (similar to the way House of Cards does it with text messages.)
The “why” video is my favorite. Executives explain to us why this app exists, and how they keep making it better by using real world data to drive decisions. The people appear to really care about their product & the office is the type of space you’d expect a firm that knows their stuff to inhabit.
I think it’s obvious that video sells product. If they didn’t, we’d be reading commercials on TV, instead of watching them. I’m not sure how many of these commercials actually make us want that product more. Yammer does a good job at accomplishing this.
Just realized that Yammer was acquired by Microsoft last year. My warm and fuzzies just went away! =)