We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths. – Walt Disney
I hinted at the fact that I wanted to write more in my New Year Goals post last month. Most of the writing I had in mind was opinion and insight related and not so much research and share (although that’s not out of the question.)
This site, at one point, was designed in a way that would help me determine whether or not I wanted to sell my services as a freelance WordPress developer. I’ve since stripped those embellishments in an attempt to get back to me. I’m not saying I can’t or wont provide WordPress services to folks – I’m happy to talk about any project if it beneficial (that’s a two way street by the way), but I don’t want this site to be the portal for that kind of thing.
I’ve started dipping my toe into the web publishing space with 15List.com. While I had first intended to do the majority of the writing myself, I quickly realized that there was no way in hell that would be possible if I wanted it to be more than a hobby. I’m not saying I’m ready to drop everything and build a business around it, I’m doing things with that goal in mind (the business thing, not the drop everything thing) but I’m purposefully taking it slow.
I started looking into ways to outsource the writing without driving myself to the poor house. While I’d love to pay top caliber writing talent to create fantastic articles for me, I’d get zero return on the content. I’d like to save type of publishing for another site – if I ever bother pursuing that at all. For now, I’m happy to build a magazine website that offers quick and interesting reads. I have no need or want to provide breaking news and quite frankly that’s not the type of audience I’m looking to attract anyhow.
Instead of writing for the site, I’ve decided to come up with the article ideas. This includes figuring out what keywords will draw in the most organic traffic through search engines and which headlines will drum up enough emotion to get the article shared (and higher referral traffic.) On top of that I’ll be grabbing and formatting images for each post. I’ve tried to streamline that process a bit with Image Prep – it pays to know how to write code sometimes. When that’s all done there is the editing and social media marketing to do. It’s a lot of work – it’s clear as to why I won’t have time to write.
If all goes well, I’d like to hand off the majority (or all) of that process to someone else and move onto a new project. I have some ideas for niche authority style and directory listing websites but want to wait to tackle those until 15List either gets to a point where it’s self sustaining (with the help of outsourced talent of course) or it falls flat on its face.